The right story changes everything — Falcontail Marketing & Design

Meet Our Co-Founder

David Landriault – Falcontail

“I believe that the right message at the right time can quite literally change the world.” ~ D.L.

David and Christy Landriault - Co-Founders of Falcontail Marketing and Design

I lead marketing and design for growth and success‑driven companies, translating complex value into stories, experiences, and systems that scale. My work lives at the intersection of behavior science, civic leadership, economic development, environmental health, and hospitality. Highlights include collaborating with Dr. BJ Fogg at Stanford University to translate behavior‑design research into practical marketing frameworks; leading GEDP’s digital marketing and driving the 2024 and 2025 Economic Summits—a true regional powerhouse; providing comprehensive strategy for Mayor Craig Brown across website, social media, emergency messaging, issues, and research; supporting THEA with communications and advocacy that contributed to a $200M+ EPA cleanup settlement at the San Jacinto River Waste Pits Superfund Site; and stewarding Sunflower Bakery & Café for 11+ years across websites, social, email, strategy, market research, secret shoppers, training, menus, logos, and signage—helping sustain its reputation as one of the nation’s top independent restaurants.

Check Out What I’ve Been Working On

Stanford University & Dr. BJ Fogg — Behavior Design Collaborations

Partnered with Dr. BJ Fogg to apply behavior‑design principles to real marketing problems. Built practical toolkits and test‑and‑learn prototypes. Our work spanned event marketing, websites, and other independent projects.

GEDP — Digital Marketing & Economic Summits

2024 &2025

Own end‑to‑end digital marketing for GEDP, including campaigns, content, site, email, and analytics. Drove promotion for the 2024 and 2025 Economic Summits, positioning the events as a regional powerhouse for business, civic, and community stakeholders.

Mayor Craig Brown — Comprehensive Campaign & Civic Communications

Delivered full‑spectrum support across three campaigns and day‑to‑day civic communications: website, social media, emergency messaging, issue framing, and research. Balanced positive community storytelling with disciplined rapid‑response and data‑informed messaging.

THEA | San Jacinto River Waste Pits Superfund — Advocacy & Risk Communication

Equipped THEA with clear, accessible communications that helped residents, media, and decision‑makers understand complex risk and cleanup choices. Efforts contributed to a $200M+ EPA settlement for cleanup at the site.

Sunflower Bakery & Café — 11+ Years of Brand Stewardship

Long‑term brand and growth partner to one of the nation’s top independent restaurants. Led websites, social, email, strategy, market research, secret shoppers, team training, menus, logos, and signs—keeping the brand fresh, beloved, and locally rooted.

About David

  • 25+ years leading brand, product marketing, and UX for technically complex products and services.

  • Founded and scaled multiple ventures; now lead strategy and growth within a fast‑growing company.

  • Turnarounds: repositioned underperforming offerings and rebuilt pipelines; Optimization: made strong businesses more profitable.

  • Hundreds of campaigns delivered—demand generation, ABM, product launches, and executive‑level narratives.

  • Enterprise-level marketing & Design expertise, paired with systems thinking across web, app, data, and analytics.

  • Behavior design and research methods applied to create moving, profitable user experiences.

  • Primary focus on larger companies and rapid growth opportunities.

“I lead marketing and design for growth and success‑driven companies, translating complex value into stories, experiences, and systems that scale.” ~ D.L.

David Landriault - CEO and Co-Founder of Falcontail Marketing & Design

Reach Out to Me Directly for More Information.

I would love to hear about your project. I don’t succeed unless my customers do. We truly love what we do and we believe that it shows in everything that we create. Please feel free to contact me or follow on social media for more information or to say hello.

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