Katie’s team came to Falcontail with a clear vision — to modernize their brand and extend their story beyond the dock. They needed a platform that would:

• Showcase the family’s legacy and Gulf-to-table story.
• Highlight new Meals Ready to Cook kits through video and photography.
• Build a full e-commerce experience for online ordering and branded merchandise.
• Strengthen engagement through social media and email integration.
• Reinforce awareness with outdoor and event advertising.

Website & E-commerce Redesign

Falcontail completely reimagined the Katie’s Seafood House website — transforming it into an immersive Gulf Coast experience. The new design emphasizes storytelling, ease of use, and visual impact.

Key features include:

• Intuitive navigation and a coastal-inspired layout.
• A dedicated “Ready to Cook” section featuring video tutorials and meal kit photography.
• Seamless e-commerce with categories for seafood kits, apparel, spices, and gift cards.
• Integrated online ordering, delivery, and reservation systems.

Photography & Video Production

To bring the Katie’s experience to life, we produced a comprehensive library of imagery and short-form video content.

Our film team also created a “Meals Ready to Cook” demo video showcasing how easy it is to prepare restaurant-quality seafood at home. These visuals anchor the website, social media, and ad campaigns.

Social Media & Email Integration

We built direct pathways between the website, social channels, and mailing lists to keep fans connected. The integrated email signup form, automated newsletter, and live social feeds help Katie’s share specials, recipes, and upcoming events with ease — turning casual visitors into loyal regulars.

Outdoor & Event Advertising

Falcontail designed two new billboards that highlight Katie’s signature tagline, “From Our Boat to Your Table.” Both feature bold photography, simple messaging, and location-specific calls to action.

We also produced a rodeo-themed ad campaign timed with the Gulf Coast rodeo season — celebrating Texas culture while promoting Katie’s new seafood platters.

Merchandising & Meal Kits

Using the new e-commerce platform, Katie’s expanded into branded online merchandise and take-home seafood kits. Each kit includes premium Gulf ingredients and easy instructions, giving customers a true restaurant-at-home experience. Apparel and spice blends extend the brand beyond the dining room.

• Unified digital identity that captures the spirit of Galveston’s waterfront dining.
• Expanded revenue through meal kit and merchandise sales.
• Higher engagement via social media and automated email campaigns.
• Greater brand visibility through billboards and regional advertising.
• Stronger connection between Katie’s heritage and its modern audience.